Helden des Radsports

The first sunny days are showing up. You take your bike out of storage after months of winter training, wet rides, or perhaps a short off-season break. Before diving headfirst into the new season, this is the perfect moment to pause and take a closer look at your equipment.

For many years, we have been working with cycling teams and athletes at the highest level. Not to simply display a logo, but to grow together. To develop products that perform when it truly matters — in racing conditions, under pressure, and in all circumstances.

Europe’s most extreme mix of gravel roads, climbing, desert landscapes and vast emptiness. A total of 820 km and 15,000 meters of elevation. Exactly the kind of terrain that shows no mercy, where your choice of wheels can make all the difference.

From talent development to product innovation: discover the impact of our collaboration with cycling teams and triathletes.

You see this in all our communications and it’s something we live by. It stands for the quality of the wheels but is also represented by the people who spend a lot of their time in the process. Not just the people at our facility but also the numerous people we all group under TeamFFWD.

If you win all the stages and the overall classification then we can really call you the very best. Want to know how? Then quickly read the story!

Hilly roads through open landscapes, over changing terrain with unpaved strips and cobblestones, Belgian Limburg really has it all!

Love it or hate it, it becomes winter every year. But put your bike on the hook for six months? No way! Check out the alternatives to winter cycling in this blogpost.